Some of you people have got to be kidding me.
First, shipping cost is totally irrelevant. If I am willing to spend $200 on a bike, it makes absolutely no difference if the bike was $1 and the shipping was $199 or if the bike was $199 and the shipping was $1. Guess what, it still adds up to $200, my total budget. What kind of tight-ass would you have to be to have a "bike" budget AND a "shippping" budget? I'm sorry if I offended anyone like that, but you really need to lighten-up if that is the case.
Second, that $200 gets me the bike as shown in the pictures and whatever written in the description. If the bike is different from the pictures and description, I would give the seller every opportunity to make amends. If the seller took a ballpeen hammer to the bike before packing it well, the packing is irrelevant, I would want restitution for the damage. This bike got to the buyer WITH NO PROBLEMS, again the packing is irrelevant. I will concede the seller got lucky shipping the frame with no padding, but again you are ONLY buying what is in the pictures and description.
So if getting exactly what was pictured and described warrants bad feedback, please, tell me what is the correct standard? Should the corrugate be double-walled? Should the tubes be surrounded with 3-inch-thick pipe foam? Should the ball bearings be individually wrapped? Should the address be in Helvetica Bold? Should the box be hand carried to you by 40 virgins?
Personally, I think demanding anything beyond what is advertised is in bad form and in that case the customer would be wrong.