They are all going to do a really good job.

Which "turns you on?" Which seems to fit you the best? A bike that "turns you on" is best in the sense that you will ride more if you love the bike.

Basically, bikes from reputable companies that cost about the same will be very similar in components and quality. You really can't go wrong.

Also, the bike shop you deal with is very important. DO yo feel comfortable with the owner/employees? The "after you buy" and follow up service is really a part of the cost of the bike, and IS important.