you will have to pay to have it sandblasted and powdercoated. I did it to my wife's IRO for a total of $165. There is somebody else who does it for $145 locally. So you have to do research. But really, Kona is a quality bike company and you should not be embarrassed to have their logos on your frame. If you powdercoat, it might then get mistaken for a Langster with that sloping top tube...
