I was picking up my daughter from a birthday party and the parental types were in the middle of talking about energy efficient homes in the city and the conversation swung around to cycling.
One of the dads is a commuter and the other fellow's wife said she would love to cycle to work but did not feel safe riding on the roads here, which are for the most part, pretty decent.
When i told then I lived a pretty much car free life and am teaching my daughters the same, they were quite impressed.