I don't think the new Dura Ace looks like Campagnolo. I think it looks like SRAM.

And I know this will set angry torch-bearing mobs at me, but having tried all three, I prefer Shimano and SRAM to Campagnolo. When Shimano redesigned their own hoods a few years back, I thought it was a clear winner...so I'm curious about the new shape. I really really liked the last redesign.

My SRAM Force experience is from a short spin that a bike shop I frequent let me take, just to play with the new toy. I don't know that with more miles it wouldn't supplant Shimano in my own hierarchy, or if it would come in a close second.