I've always thought of Porsches as a car that was appealing to people who love cars and Ferraris as cars that are appealing to rich people. I have a couple of friends who actually saved up money to buy a Porsche because they are guys who love driving. They'd never do that to buy a Ferrari since a Ferraris is more about the "look" than the driving.
I kinda think that about Colnagos----great looking bikes but a bit over-hyped. There is also some sort of relationship between Colnago and Ferrari but I don't know if it is a partnership or if Colnago merely slaps some Ferrari stickers on a bike and calls it a collaboration.