Well. Here is my take... These bikes will never even see a bike lock, or be left outside other than in the staging area at a triathlon. They come with big logos, they are expensive, the owners don't bother de-badging them because they don't need to in order to make it look incongeto.

Plus, when you spend $4,000 on a bling road bike, you want everyone to know that it isn't some $2,000 POS

And, I am sure the owneres really, really, really like their stuff if they are dumping that kind of cash into bits that improve performance 0.001%