Yeah, you would want to choose something from their "Track Wheels" section if you are wanting a fixed-gear bike. They have good prices and the shipping is reasonable (35$USD) but I think someone here said that there will be a customs charge because it is a wheelset----maybe whomever has experience with that will chime in with some knowledge. I generally would expect some sort of tax charge but I don't know what it would be.
I don't know what Urbane's prices are like but I am guessing that with the shipping and some customs charge, a wheelset from the internet will be approaching $200. I would bet that Urbane could beat that, I don't know though.
And yeah, 36 holes might be better for street use but 32 is pretty standard for most road/track wheels. A flip/flop is basically what you said, yes.