I watched the video in question (with sound off at work, you really get a feel from only body language that these guys think they run the whole fixed gear show) and I think I can understand why people get upset about this kind of thing. The ratio of bike posing to bike riding is about 98:2. As an example, I really like art and graphic design, but I'm not going to buy a book with a bunch of dudes dressed up in bright colors posing with their powerbooks.