Same here. We gave away about 80 helmets earlier this year at a bike rodeo, and I was surprised that only a few made a fuss about wearing them. One of those was a girl who let us know that it had to be pink for her to wear it, and the blue ones we had were the wrong color. We even gave one to the kid of a guy wearing a shirt advertising Harley's, and the guy said something like "maybe I should wear one of these while I ride my Harley" and sounded like he actually thought it was a good idea that he should have thought of earlier.