A slightly older version of that exact bike (in white) was my first 10-speed (around 1970 or so). I still have a couple of the pieces too! The decals were essentially the same but the down tube Chiroda sticker was a more vertical block pattern.
They were indeed low end bikes (mass market - otherwise I could not have afforded it!) but mine took me a lot of places! I "upgraded" to a Peugeot AO-8 (used) in 1973-1974 timeframe.....
You'll not get a lot for it but thanks for the memory!
Mark