I dislike cheapness...I like getting something that will attempt to last. I could go through the list of things people's jaws basically drop or the fact that I would into work wearing around 1200 dollars...yeah some people say it's asinine, but at the same time everyone has their little deals...oh and that's not 1200 dollars in jewelry...well a 100 dollar watch...that's about it. As far as a 300 dollar lighting system, I want to be able to see where I'm going. I live where it is very dark, no street lights or anything....my neighbors just don't understand that concept for whatever reason. I also didn't want a light I had to replace the batteries in. My surefires cost enough there with the 3v lithium batteries. Anyways...how much have you all dumped into your bike? Oh BTW...I paid $792.63 shipped for my bike. I don't pay full price. Ever