I've personally talked 5 people into buying a brooks saddle in the past year.

One rider is still unsure although she told me its the most comfortable saddle she has ever had and another person with about 500 miles on it still does not like it.

My wife and I love ours.

To answer someones question about why there are so few brooks out there.

#1. Bike companies are not going to put $100.00 saddles stock on a $500.00 bicycle.
#2. Most people rarely ride their bikes. Hardly anyone puts on over 2,000 miles per year. At that rate a gel saddle which would cripple a more serious rider is actually comfortable. Go sit on one...they are great for about the first 3 miles.
#3. They look uncomfortable. I have ridden mine 160 miles in a day before without any bike shorts etc and sometimes when I'm riding I think, "man this actually feels good." Then I am locking my bike up and someone will touch the saddle and say, "how do you ride that thing....its as hard as a rock!!!"