I didn't say I was the majority, and really I was speaking more of one spec groupo called Saint. In order to save on production costs shimano makes their parts prettyy universal (RR and flippy shifters) this doesn't work on the industry that saint is focussed on. I imagine for xc clipless and flippy's would be an awesome thing to save weight and gain power. But this market is growing signifigantly and fast, heck even trek is getting in on the action haha

Ellsworth is stunning, but the pro I know that was sponsored by them was on their 'paint' program. He replaced the bike weekly to test out new paint colours He did this because it could not take any abuse (even though it was the freeride model) so for a short time he rebadged another company until he sponsorship was up. This was 2 years ago