Originally Posted by Jabba Degrassi

I wouldn't spend the extra dough on colored rims. Save it to upgrade parts that you'll actually feel rather than see, like the saddle, pedals, etc.

Other than that, IROs are kick-ass. If it's a commuter, and city riding will be the norm, consider bullhorns. Also, depending on your local climate, you may want to consider one of their steel models. If you'll be running through salty puddles of battery acid all day, rust becomes a factor, but if your rides are generally grime-free, it will be more comfortable than aluminum.

If you need aluminum, some people outfit their bikes with carbon fibre bits and pieces to soften up the ride. Usually the seatpost and fork, although CF bars would help reduce vibes transmitted to your hands as well. Just some food for thought.