In defense of Buy, er, Bicycling...
Folks, the same comments have been bouncing around the net since back when the only Internet cycling resource was a single newsgroup named rec.bicycles. And I don't necessarily disagree, but consider...
It hits a target demographic... ~first year, reasonably serious cyclists. The magazine hasn't gotten worse so much as you've gotten better. Invariably, when readers gain enough experience that much of the information is no longer "news," and the subject material cycles (like the annual "prepare for your first century"), the ridiculous claims on the cover get stale, and people tend to discredit the mag. Most of the information is reasonably good, and it's pretty obvious in their reviews that they've got an agenda, so you take it with a grain of salt. For a subscription cost that's about the same as one cup of coffee / month, it's worth it to me.