OK
you have not done your research
and you are not completely logical

I have several stores; everyone in the business knows that and it is all over the web

And Trek has several web sites and brands
And Performance has one than one web site and store name
At one time I had 6 stores in Austin with 4 different store names
Right now we have several web sites and several store names [in Jacksonville area - I have 2 store names and sell more bikes in Jaxs than any other LBS brand - so it seems to work ok]
When I was at Zales we had 5 different jewelry store names - worked finme

Nice thing is you can have different stores or web sites for different reasons
We are adding another selling site that will be very female friendly in September
We are adding another site that is custom bike oriented in 2009
And I am working with one of my long term employees that commuters a lot to develop a completely commuter oriented online store; for all stuff commuter related {in fact we are developing several new commuter models for this luanch}

There is plenty of more for you to do more research; and thanks to the internet it is easy to do.


But I really get the impression that you are most interested in promoting the LBS model over cycling in general - that is a problem if true.

Cyclists need choices - mass merchants, sporting goods stores, LBS, and internet sellers all provide some consumers with a way to fulfill their needs. No one distribtion method is covering the needs of all cyclists.

I like choices