There are three major problems with Target bikes:

1. one size fits all. Think about it can a person 6'5" fit in the same pants a 5'9" person does? They can, but it ain't going to be comfortable and you'll hate it and quit riding. So that's a wasted $100.

2. Assembly is haphazard at best. Many of these are not assembled properly and are unsafe as soon as you roll them out of the store. Even if they are assembled correctly (by some miracle) all bikes need a tune up within 30 days to shift and brake properly. Target doesn't do repairs so you take it to a bike shop where you are charged $40 - $50 for a tune up, half the cost of the bike. Don't tune it up, it runs like crap, riding is no fun, you quit, wasted $100.

3. Target bikes are throw-aways after one year. Stuff gets broken, tires wear out, things need to be fixed. Just to replace both tires will typically cost $50 - $60 with el cheapo tires, add in a tune up and your at $100. Go to Target and start the waste money cycle again.