My wife bought a department store Schwinn. It was what she wanted. She wanted a traditional looking women’s step through frame. It had OK parts. Shimano drivetrain, Kenda tires, Mozo fork, SRAM shifters, etc… The assembly sucked. I had to redo the assembly and tune it up. She likes the bike better than what she had to choose from in any of the bike shops. I guess she really doesn't want to step over a top tube.
Schwinn still makes a good bike. I like the Fastback Comp. My boy has an OK Schwinn Mountain bike. It came from a bike store though. A local sporting goods store at the Mall carries the Fastback Sport. Just don't expect them to ever service the thing.