Oh my...no offence to Target, KMart, or Wal*Mart shoppers, but that's where I buy toothpaste, not bicycles. I would go to your LBS. Bottom line is you get what you pay for, and if you pay $200 for a bike you can't complain when it falls apart. In fact, I have one sitting in my garage. We can't decide if we are going to fix it or let it collect dust. There may be some fine bicycles sold there, but I will stick to purchasing toiletries and the like.