I currently ride a hybrid bike and would like to purchase a road bike in the near future. I have visited quite a few bike shops, rode a number of bikes and read other reviews on-line. I really enjoyed the ride of steel and will go with that option. Up until now, I had my heart set on a Burley (about $2,000 - I don't think there is anything complicated about my build - 5'7" about 150lbs). Then I visited a store that carries Serotta and saw some of the best cycling has to offer. My custom option would be a Colorado III (Fierte looks nice, but could get custom for a few hundred more). The allure of custom is obvious (especially Serotta), but is it worth the extra $1,200-$1,500 (all-in for probably similar component spec to the Burley stock bike) for a bike that would be 100% to my liking.

Has anyone else encountered a similar dilemma? Your thoughts and decision would be helpful.

Thank you.