If anybody should be promoting cycling---it should be the cycling industry--not the U.S. taxpayer( or stamp buyer--whatever the case)----Trek--Cannondale etc.---need to belly up to the table and support their own industry---not let the taxpayer do it for them.
Not to mention--using tax dollars to unfairly compete with UPS and FedEx---2 companies that actually pay taxes and have to spend their own money for advertising----not money sucked out of the U.S. taxpayer. Not only is it immoral---a case could be made for it being illegal.