Any publicty is good publicity.

After this news, the 5 people remaining in the world that didn't know what the hell the Segway was now do.

As an engineer-to-be I am interested in the technology, but as I biker I'm not so sure about it's practicality.

It's smaller than a bike, but quite a bit heavier.
And I'd like to see the power drain on the thing when it hits constant steep hills. It must be fun being the guy dragging that 80 lbs? thing up hill after it has ran out of juice half way through.