I won't question that a Trek is a top notch bike, but I can't see myself buying one simply because at least every other bike I see around here is one. Sue me. I want to be a little different (or at least as different as I can afford to be). I'm so different right now that I ride a BD Windsor. All this bums me out as my favorite LBS is a Trek store (with a few leftover Lemonds) and I would love to give them business when I upgrade....but it isn't going to happen.