Originally Posted by
robatsu
It's been written about Harvard, that with their huge mega billions endowment, the university has become, in effect, a marketing arm for a hedge fund. Sometimes I wonder whether Rivendell is similarly just the marketing arm of a bicycling philosophy (Grant's)

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Yeah, except Harvard is reaping revenue from that hedge fun, and I'm not sure how much Rivendell profits from its marketing activities.
But I do agree that the Rivendell "brand" does sure sell; an eBay search for "rivendell" turns up all sorts of sellers trying to market by association.
Neal