Originally Posted by
nlerner
Yeah, except Harvard is reaping revenue from that hedge fun, and I'm not sure how much Rivendell profits from its marketing activities.
But I do agree that the Rivendell "brand" does sure sell; an eBay search for "rivendell" turns up all sorts of sellers trying to market by association.
Well, I don't know Grant, but have followed Riv from its early days, used to subscribe to the Reader or just their catalog, can't remember, I think it was free back then. Anyhow, my uninformed impression is that this sort of piggybacking may give Mr. Petersen a whole lot more satisfaction than making a lot of money, that maybe he is the sort who would rather be right than rich.