Get some bike shorts your butt will love you for it and if you don't want the tight spandex there are baggy MTB types that have the tight shorts sewn it or get the padded underwear from Performance the work good for me your results might vary. Seat time is one factor but getting the saddle dialed in is the biggest deal. Go to your LBS and have them help adjust it for you. True a comfort or even most stock saddles suck and a better saddle is the first logical step. WTB makes some pretty nice jobs that won't set you back an arm and a leg and yes the ever popular Brooks saddle may work for you and it may not. They are hard as a rock when new and take a bit of getting used to I have Brooks on 4 of my bikes and I didn't get the first one until I had ridden a lot of miles for a year and now I love mine. I like what one of the other posters stated about getting one from a shop that will let you return it after a couple of days if its not what you want.