I use
Udderly smooth udder creme every ride. My shorts have synthetic chamois. I put the cream in the creases between my legs and, um, vitals to prevent chafing, not on the chamois. They carry it at the local W@l-Mart, farm supply stores, and building supply stores. It's also a good hand lotion for chapped skin, etc. I used to use Noxema, but that didn't cut it for me.