Bike Forums - View Single Post - newbie question: why does the usps sponsor a team?

05-13-02 | 06:21 PM

#21

velocipedio

human

Joined: Jun 2001

Posts: 3,562

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From: living in the moment

Bikes: 2005 Litespeed Teramo, 2000 Marinoni Leggero, 2001 Kona Major Jake (with Campy Centaur), 1997 Specialized S-Works M2, 1992 Specialized Rockhopper

Actually... sponsors don't actually buy cycling teams. The teams are independent sporting orgaizations [groups sportifs] registered with the UCI which sign contracts with sponsors for funding.

The company that actually pays Lance ARmstrong's salary is a sports marketing firm called Tailwind Sports. When the USPS sponsorship contract with Tailwind expires in 2004, there's nothing stopping Tailwind from signing up Federal Express, or whoever, as a title sponsor.

I'm sure the Post Office has a fair bit of say in how the team is run, but only as an important sponsor.

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