Yup. I was watching the ITU World Championship Triathlon this year for amateurs in Vancouver, pretty much every second bike was either a SLC-SL or P3C, both equipped with Zipps. Not so much P2C. Cervelo P3C has dominated the triathlon scene and now there are triathletes lambasting Cervelo for their popularity, it's silly.

This phenomenon is akin to Trek's dominance in the road scene a few years back when Trek 5900 was THE bike to own.

Quite possible, after all, those logos are HUGE. I had to quint my eyes to notice someone was riding a Wilier today, the Cervelo, hell, I can see it a block away.