Originally Posted by
roadwarrior
They are a bike engineering and design company. Not a manufacturing company. Not unlike Mike at Bikesdirect.
I like companies that design and manufacture their own stuff.
I met the guy that did the carbon layup on my frame at the factory. He's an employee of the company whose name is on the downtube.
I like that.
Same with Zipp. I can run down there and talk to the guys that make the wheels. They design and manufacture their own goods. To me, that gives them a step up on the competition.
Your mileage may vary.
Heck even the Specialized manufacturer, Merida, has ownership in the mother ship.