Ahh...those were the days! I remember lusting after a Schwinn (may have been a paramount or varsity) back in the late 70's, I think that bike was around $500 but it might as well have been 5 million. No way were my parents going to buy me a bike that cost that much. So then and there my great cycling carreer ended in a bust!

As for the lust question, I think that boats, cars, homes and sometimes even loved ones fall into the same catagory as our bikes, once we get it we no longer want/need it or we quickly want to trade up to the latest model.