I have three college towns within 100 miles and one within 25. Huffy, murray, and schwinn bikes are just as popular if not more so than the bigger brands. I price any road bike at a minimum of $125 and they dont last more than a few days. A huffy or murray with new tires and tubes, bar wrap, cables and housing, and brake shoes and all bearings serviced will give just as good service to a college kid as a twice the price top brand.
I'll take all the one piece crank, safety levered, stem shifting dept store bikes I can find and be damn glad to get em!