The employees are the main feature. As most shops, at least in my area, use the same distributors it not a mater of products, it a mater of knowledge, skill, and personality. I am not a big name brand kind of person, nor am I the latest greatest. I want good reliable parts installed by a good mech. I want recommendations of several products with pros and cons.....part of why I hang out here before I go to the bike shop.