They could have chosen their video footage a lot better given the overall "Vehicular" message of the PSA (lots of riding in crosswalks or other random non-road areas). But, it was still better than I expected, though I wish they'd leave the gas-price BS out of it too. I don't think I'm bitter about being called a "cheapskate" by two (very large) women on my commute home one day, but maybe I am