This bike is going to sell to people who wanted a bike like this back in the 70s/80s, but couldn't afford a new, spiffy racer at the time. They will get an idea that they want a bike, walk into a store and that will be the closest thing they remember as being a "bike." Forget oversized aluminum tubes or carbon fiber--if they've been out of bikes for a while, that thing is going to be the closest to what they remember and probably what they had in their minds eye when thinking that them might nip down to the LBS to see what's what with bikes nowadays. Maybe a bike they had or lusted after in college, back in the 70s, but life got in the way and they forgot about bikes for a while, after selling the now classic bike for a song to some incoming student. Now all of a sudden, they remember getting around on a bike in older times, when they were skinnier and didn't have money for gas or a car... and could lose a few lbs now, with gas prices driving them to consider a bike again.

The Beetle, Mini, PT Crusier, are great examples of successful retro marketing, in the motorcycle world it's the new Triumph Bonneville (especially the cafe and scrambler models), most Harleys, the Japanese Harley clones, the Kawasaki W650 from a few years ago, the new Honda CB1100(?) coming this way, and others in non-US markets.

They all play on things people wanted when they didn't have the money, but now are in a better position to afford things like this Fuji.