There were a lot of messengers at the ride. As Laika mentionned, there were about 75 people there. The memorial was nice, with a moment of silence. The ride down broadway escorted by NYPD was interesting... quiet.
Maybe I misread the whole thing and the guy was a messenger more than a delivery guy... regardless, he was a guy like us, on a bike, who died a block from my office.
Not many (any) people at the memorial seemed to know him, but it sure got a lot of attention from the police and the media...
I guess we'll never really know what went on, the whole thing is just sad, stupid, pointless and should not have happened.
O.