Ryon is at Univ Calif Irvine, Anteater Cycling. Isn't that the club?
Heart rate and all that stuff is first nature to them. But I agree on one thing...sometimes staring at the cyclo readouts takes the fun out of cycling. A rider can be so taken with data, that the data starts to dictate the ride.
Yet some people like data of any kind. Some keep stats on baseball, football, etc. Even at the end of the games, there will be statistics on how the team did like in basketball with percentages.