Just to confuse the issue, this bike intrigues me: http://www.trekbikes.com/us/en/bikes/urban/soho/soho/

Aside from that, if you can afford the cost then the cost sort of becomes secondary to your likes and needs, sort of. With that said, if you like the Swobo, and if you like the Swobo company in general, then you'll probably ride the Swobo more, you'll probably smile more while riding it, so there you go - Swobo.