Originally Posted by sacha white

A redesign of the standard braking system making it stiffer and lighter. Custom drawn tubing specific for the project and extremely light/ strong steel drops sandwiched with raw metal faces to keep wear and tare from wheel changes to a minimum. a fit session with the designer/ builder of the bike, actual racing experience which comes in particularly handy when designing and refining race bike.

That's one aspect of the benefit.

Additionally, you get to work with a company that pays a living wage to it's employees, health insurance, profit sharing etc. Pays their paint shop a price that can afford it's employees the same standard of living.

In short, there are a lot of less expensive companies out there. That's fine. For me, when considering what I want my bikes to be and how to build my company, how cheaply I can do something is near the bottom of my list of priorities.