While Easton recently purchased Velomax, I don't think those are Velomax wheels. I believe they're the new nanotube carbon fibre wheelsets. They're probably the most advanced carbon fibre wheels developed yet. They use multiwall nanotube carbon fibre. NTCF can be made 5-10 times lighter while at the same time offering as much as 5-10 times the strength of standard grade CF.
Code:
Graphite Crystal = Diamond
CF Std. = Typical standard carbon fibre
MWNT = Multi-Wall Nano-Tubes
SWNT = Single-Wall Nano-Tubes
Graph CF MWNT SWNT Steel
Crystal Std.
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Tensile Str. - GPa 100 3-7 300-600 300-1500 0.4
Elastic Mod. - GPa 1000 200-800 500-1000 1000-5000 200
Specific Str.- GPa 50 2-4 200-300 150-750 0.05
Specific Mod.- GPa 500 100-400 250-500 500-2500 26
Strain-Failure - % 10 1-3 20-40 20-40 25