Toyo is one of the better frame shops anywhere in the world. Rivendell bikes are quality.

But I wouldn't be suprised to think that killing off the Atlantis turns out to little more than a marketing plan. kill it off, then bring it back every so often at a higher price ($3000 plus?)

Look at the cult of Bridgestone-- people pay big money of old beat up Bridgestone frames. Why? Because Bridgestone went under.