Hmmm, I may try the reverse rotafix - I suspect this sucker might need the aid of a blowtorch as it's been winter ridden and had no grease on it when I put it on the hub (hindsight is 20/20, eagerness FTL). Thanks for all the tips, I tried the wall-leverage method at home, and William at WSC cranked on it a bit and he seems to think bathing it in WD40 and trying again after a few days may help. I've got to get another wheel built up so I don't have to keep using this one (I just can't bear to ride my road bike right now).

Reverse rotafix and/or taking it to another shop is about my only option other than the blowtorch - which I frankly don't want to do unless it's a last resort. The hub is fixed/free too, and I really don't want to ruin it or the fixed side if it can be helped.