One might argue that the H+Son rims are only functionally inferior to Deep Vs if you want a so-called 'bombproof' rim for tricks/abuse/heavy urban rider. Conversely, if you want actual aero benefits for the track or time trials, without the additional cost of carbon rims, this is not the case.

I'll concede that the intended market is the tricks crowd, but just for reference, the Zipp 285 rim (which is the rim in the 303 wheelset) has a 44mm profile. And is 200g lighter, dimpled, and significantly more expensive.