Okay, here's the part I don't understand. From the Bikesdirect website, I find:
"Bikesdirect.com is the brainchild of David Sander, a 44-year-old Texas entrepreneur whose roots in the business go back to 1985. Over the past 10 years, Sander has helped put together the Houston-based 35-store Cycle Spectrum chain, with sales estimated at $17 million. Bikesdirect is a separate enterprise, a nine-month-old company with four employees that draws its goods from Cycle Spectrum's massive inventory but otherwise operates independently."
Okay, so up here in Plano is the local Cycle Spectrum store (and coincidentally, also the BikeIsland place, but I digress). So suppose I buy my bike from Bikesdirect, have it shipped to my house, then haul it back over to the Cyclespectrum store to tune it. How is that better or cheaper than just buying the thing from CycleSpectrum in the first place?
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"be careful this rando stuff is addictive and dan's the 'pusher'."