This does a disservice to metallurgy identification.
Titanium is (Ti, atomic #22)
Nickel (Ni, atomic #28)
Niobium (Nb, atomic #41 - far heavier than the above metals)
http://www.webelements.com/webelemen...xt/Nb/key.html

Usually Nickel and Titaniums are identified by either their formula or concatination of names. NiTi would be majority Nickel and minority Titanium. Titanium 6-4 or 6Al-4V is 6%Aluminum, 4%Vanadium and balance (90%) titanium.

Therefore, their definition of Nitanium would lead one to believe that this is a Nickel/Titanium alloy.

This is a disservice to consumers, bridging on false advertising.