Hi all,

My name is Christine, I’m studying at Copenhagen Business School in Denmark on a course called User Driven Innovation, in which I have to come up with a problem to which there is no current solution. Through gaining insights from potential users, I have to find possible solutions and write an exam project about this. I came up with this problem:

“Daily commuters riding bikes often use several electric communication and entertainment devices, like their phones, IPod’s etc., while on the move.

This demands visual attention due to the use of touch screens, navigating through operation menus etc.. Furthermore the devices are hard to reach because they are carried inside pockets or bags. This makes them challenging to operate. These factors distract attention from traffic and thereby reduces the safety of the cyclist.

How can the operation of cyclist’s electrical devices be coordinated and managed to help keeping focus on traffic, without sacrificing the use and function of these devices?”

Since you guys might be facing a problem like this, I would like to know if any of you could think of a solution. This should not be an existing problem, and you don’t even have to think about costs, manufacturing or anything – just throw your ideas at me

This is not for commercial use, I just have to evaluate the quality of the ideas generated through the use of user participation in forums like this and compare it with other methods of gathering ideas.

I’m looking forward to your replies

Christine