They appear to be similar to Zipps but at less than half Zipp price (AUS$999 - Zipp 404s approx AUS$2.5K).
Specs -
50 mm PROFILE FOR AERODYNAMIC ADVANTAGE
CARBON FINISH 3K
BLADED SPOKES TO CUT THROUGH THE WIND
9/10 SPEED SHIMANO CASSETTE COMPATIBLE
SMOOTH ROLLING SEALED BEARING HUBS
WEIGHT: 1470 gr

Are these wheels any good?