Originally Posted by BarracksSi

Just had this thought for a TV spot/short video --

Have two people. One is driving to the gym, the other is riding the same route. Traffic is busy, so the cyclist easily keeps up with the driver.

The driver stops, gets out, notices the cyclist, goes inside, changes clothes, and gets on a stationary bike. Be nice and have them looking out the window during their workout.

The cyclist keeps riding, and goes to run errands. Drop off a rented video, buy some groceries, stop at the bookstore, whatever.

The cyclist comes back, and is passing by the gym at the same time the driver is walking out. The driver recognizes the cyclist and sees the grocery bags and fresh thermos of coffee. The driver then looks back in the gym window at the stationary bike and wonders why they just spent an hour spinning in place.

Eh? Sound good? There'll be a fine line between snobby evangelizing and making it look normal, but I think it could be done, even with this storyline.