Yes, I was thinking hte same thing. Adidas and Mavic shoes look VERY similar...

In terms of sizing, Adidas always uses English sizing 9, 9.5, 10, etc. as opposed to every other cycling shoe that uses euro sizing.

For reference, I wear 43 shimanos, but have a size 9.5 in adidas. According to adidas' box, that's a 43 1/3...a size 10 adidas translate to size 44 euro on the box.

Hope that helps...